The Future Kind Collective

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Framework: Moments that Matter

Best for: Individual and group settings

When to use it: Apply this framework when you want to showcase your company’s values through regular rituals and communication within your teams and with your clients.

Purpose: Values are who you are as a company; they’re what you believe in, how you show up and what you do. That’s why it’s super important that you and your employees are living them every day, and to support them in doing this your values should be demonstrated and reinforced through key moments across your employee experience. To understand what these moments are, check out the Moments That Matter Map below. 


How to:

Take some time to reflect on your company’s existing rituals and processes against the 5 key phases of the employee experience. Are there crucial moments in your employee’s experience where you know your values are really coming to life? Are there any moments you might have overlooked?

Here are some prompts to help you explore this:

+ Entice: How do you recruit in a way that reflects your purpose and values?
+ Enter: How do you create a sense of belonging and connection to your culture?
+ Engage: How do your values ensure you’re fostering a culture of regular feedback and recognition?
+ Extend: How do your behaviours encourage every-day learning and development?
+ Exit: How do you weave in your values to design a meaningful offboarding experience?

💡 Top tip

  • This framework can be applied to your company’s processes, technology and people over and over again so that you can design a happier, healthier and more impactful organisation.